UC Capitals partners with Damsel and Sprout to bring showtime to Caps gamedays‍

The University of Canberra Capitals are excited to announce the extension of its partnership with Damsel and Sprout for the 25/26 WNBL season.

Damsel and Sprout is Canberra’s premier creative events company and the team, led by Director Ash Gleeson, will be at the forefront of delivering the full showtime experience to UC Capitals gamedays throughout the season.

“We are pleased to have Damsel and Sprout back this season to help us in delivering a gameday experience like no other to our fans,” said UC Capitals Executive General Manager Christy Collier-Hill.

In the past, Damsel and Sprout have organised custom VIP experiences and Birthday at the Caps for fans. This season, they’ll extend the UC Capitals experience from gametime to the entire gameday.

“Ash and the team have done a terrific job helping elevate our in-game experience in the past and this year they have worked with us to transform the entire gameday experience. Our fans can expect a lot of entertainment and various activations from the moment they set foot at the AIS Arena all the way to the court.”

Off the court, Damsel and Sprout will assist in delivering the Capitals Business Network events, Season Launch and Awards.

“It’s a privilege to continue working alongside the UC Capitals and their passionate team. Together, we’re focused on evolving gameday into a true celebration of the players, the fans, and the energy of the sport,” said Damsel and Sprout Director Ash Gleeson.

“This partnership is about turning big ideas into unforgettable experiences—and we love helping create moments that match the passion and pride of the incredible Caps community.”

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